22 August 2011

A new guide to effective risk communication, one of the “greatest challenges” in public health


From Croakey:
Risk communication is one of the greatest challenges facing any public health agency; done badly it can cost lives, money, and reputations.
That’s according to a new guide released by the Food and Drug Administration (FDA) and US Department of Health and Human Services, Communicating Risks and Benefits: An Evidence-Based User’s Guide.
Its 242-pages includes chapters on ‘best guesses’ at best practices, communications design, and advice on implementing evidence-based communication.
It distinguishes risk communication from public affairs/PR communication by its commitment to accuracy and its avoidance of spin, although in Croakey’s experience these things are not 
Continue reading at Croakey.