16 February 2011

Does calorie labelling change consumption? Maybe not.

A recent study has found that the introduction of prominent labelling on fast food menus in New York City had little impact on children's and adolescents’ fast-food choices.

The study compared children in a low income area in NYC to a similar group in New Jersey, which doesn't have menu labelling requirements. It found that there was no significant difference in caloric purchasing between the two groups.

Of course this is only one study and it needs to be replicated in different contexts. It adds to the existing evidence suggesting that menu labelling won't be the simple policy solution to population obesity rates that some might hope.